I make technically complex products land with enterprise audiences, through positioning, narrative, and go-to-market campaigns that actually move the room.
Close to three years as the primary brand and campaign lead at a lean B2B SaaS startup in the Salesforce ecosystem, working directly with the C-suite, with full creative and budget autonomy. I take commercial and product direction and turn it into launches, customer narratives, and multi-channel campaigns for enterprise audiences including Bosch, Darktrace, IBM, and Salesforce Global Professional Services. I write deliberately differently for different audiences, which is why the exec team trusted me to shape how the business communicates.
My background is in pharmacology, which is an unusual foundation for a marketer. But learning to read complex systems and translate them for non-specialists turns out to be directly transferable to making technically complex products land with the people who need to buy them. I know when a case study needs to feel like a peer conversation and when it needs to feel like a boardroom recommendation.
The work I'm most proud of is the Salesforce Global Professional Services activation: when Salesforce designated Elements a preferred tool, I built the internal enablement materials their teams use to understand what Elements is, and when and why to bring it into a client engagement. The goal is adoption beyond the initial users. The more consultants who reach for it naturally, the stickier the product becomes across the organisation. Elements is not in those conversations. The materials I made are the only thing in the room.
My strength is the part that can't be automated: deciding what good looks like, then building it.